LibGuides: BUS 211: Market Research (Hargis): Websites

Boston Public Library eCard This link opens in a new window
- Why use this?
  The Boston Public Library (BPL) holds more than 23 million items, estimated to be among the three largest collections in the country, including books, maps, manuscripts, letters, drawings, and other original works dating back as early as the 10th century. An eCard is a Boston Public Library card that you can sign up for online and which provides access to all BPL online resources. eCards are available to anyone who lives, resides part-time to attend school, owns property, or works in Massachusetts.
- What's included?
  This is the link to the BPL eCard registration form. Some BPL databases can be used from home; JSTOR can be especially helpful. Requesting and borrowing physical materials requires a physical card. eCards can be upgraded to physical cards at any BPL location.

Small Business Administration
how to do market research
U S Census-Economic Indicators
retail and trade statistics, housing starts and much more
Bureau of Labor Statistics
employment and earnings statistics
Bureau of Labor Statistics
statistics on pay and benefits
Business & Industry Statistics
statistics by industry
Consumer Expenditure Survey
buying habits of American consumers
FDA Trade Associations
List of Trade Assns
Massachusetts Census Information
Statistical Abstracts of the U.S.
Provides data on population, vital statistics, health, law enforcement, education, politics, and other areas of general interest. Hint: look at the source of the data to get more detailed information.
International Trade Administration

NAICS
North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
American Customer Satisfation Index
The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets
Harris Poll
40 years of poll data on heds light on presidential elections to Americans’ favorite brands
Pew Research
Pew Research Center surveys and reports on the attitudes, opinions, and lifestyles of Americans.
Kaiser Foundation
Health related surveys and trends
AARP Research Report
NPD Group
some for profit market research companies have limited free information but most of these companies charge large fees for their reports
Google Trends
Google Trends also allows the user to compare the volume of searches between two or more terms
Google Public Data