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Let's Get Specific - Define Your Target Market
- Who pays for current solutions? (any demographic, geographic, psychographic)
- How much do they spend a year?
- What are the market trends for the industry?
- What factors seem to be changing the market, or changing the business?
- What developing trends can make a difference?
- How frequently they will spend on this solution? (Is there info that explains this out there? / may need to be a primary research question)
- How they find out about this solution?
- How they decide to buy this solution? (Is there info that explains this out there? / may need to be a primary research question)
- What do they value? (quality, service, uniqueness, convenience, status, selection, safety, price, brand, etc.) (Is there info that explains this out there? / may need to be a primary research question)
Information to Discover with Primary Research
- What is their problem? Or need?
- Do they currently use a product/service that addresses this problem?
- How effective is the current solution(s)?
- What can be improved in the current solution(s)? What is missing? What “pain” is still experienced even with the solution?
- How much do they pay?
- What geographic area do they come from?
- How frequently do they will spend on this solution?
- How they find out about this solution?
- How they decide to buy this solution?
- What do they value? (quality, service, uniqueness, convenience, status, selection, safety, price, brand, etc.)
Information to Discover with Secondary Research
- How is this problem currently being addressed? What products/services are currently in the market that address this problem?
- Who currently provides solutions to this problem? (find competition)
- Describe how the solution is currently being implemented/delivered?
- How effective are the current solution(s)? (Is there info that explains this out there? / may need to be a primary research question)
- What can be improved in the current solution(s)? (Is there info that explains this out there? / may need to be a primary research question)
- Who pays for current solutions? (any demographic, geographic, psychographic)
- How much do they spend a year?
- What are the market trends for the industry?
- What factors seem to be changing the market, or changing the business?
- What developing trends can make a difference?