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When you find out information on your own, specific to your product or service. You ask the questions and get answers.
Examples of Primary Research
B. Speaking with stakeholders directly through Interviews or Focus Groups
Stakeholders are anyone affected by your business – employees, customers,
community, investors, etc.
D. Analysis – involves collecting data and organizing it based on criteria you develop.
Sally collects info from people with dry skin issues about how they currently treat it and if the treatment is working for them. She can then figure out how many people use what treatment and to what success they are using this treatment.
Helpful Primary Research Tools
A. Create an easy to use survey
* Only design actionable questions – meaning ask yourself, “what will I do with the info they give me?”
* Make sure it is not confusing or long * 3 – 6 questions
C. Build a contact list that you can email out to, use something like Mail Chimp
D. Promote the survey online:
2. Post on Facebook in city or town groups
4. Post at locations with a community bulletin
5. Use other social media
6. Post a video with info about it on YouTube