B. Speaking with stakeholders directly through Interviews or Focus Groups
Stakeholders are anyone affected by your business – employees, customers,
community, investors, etc.
D. Analysis – involves collecting data and organizing it based on criteria you develop.
Sally collects info from people with dry skin issues about how they currently treat it and if the treatment is working for them. She can then figure out how many people use what treatment and to what success they are using this treatment.