Handout from class: Researching Company information.
Public Company (also called a Publicly Traded Company)
Private Company
Affiliated with Another Company?
Source: Baruch College, Newman Library, Subject Guide http://guides.newman.baruch.cuny.edu/content.php?pid=67719&sid=564563
A company's mission statement will usually be the company's own website. Try using a search engine such as Google or Bing and search for the company's name and the phrase mission statement -- for example:
starbucks "mission statement"
On a company's website, look for a link to “Corporate Information,” “Investor Relations,” “Company Information,” or similar terms.
Looking at a company's social media can also provide information about its mission and values. You can view a company's posts without needing to create accounts. For example, you can try searching the company's name and Facebook.