BUS 130: Introduction to Entrepreneurship (Hargis): Market Research

how to do market research

retail and trade statistics, housing starts and much more

employment and earnings statistics

statistics on pay and benefits

statistics by industry

buying habits of American consumers

Provides data on population, vital statistics, health, law enforcement, education, politics, and other areas of general interest. Hint: look at the source of the data to get more detailed information.

North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets

Pew Research Center surveys and reports on the attitudes, opinions, and lifestyles of Americans.

Health related surveys and trends

some for profit market research companies have limited free information but most of these companies charge large fees for their reports

Google Trends also allows the user to compare the volume of searches between two or more terms