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Market Research Example: Farm to Table Restaurant: Consumer Behavior II

How to do it: Statista

A. Who pays for current solutions?

Statista

1. Go to website, hyperlink above.
2. Select the statistics tab to start, choose an industry, then be sure to explore both “more statistics” and “more topics” on the right.

3. Find the “eating out behavior” via more topics at the bottom of the page. Explore all the various topics, choices, etc. 

Research Data-Eating Out Behavior

Research Data - Healthy Meal Preferences

Research Results- How Much Do They Pay?

“Average check at fine dining $28, casual $13.75” (Statista).

“New York City is known as a pricey city, especially for restaurants, and the results from this year's survey reaffirm that reputation. New York City surveyors reported spending an average of $48.44 for dinner out, $12.14 over the national average of $36.30.” (Zagat)

WHY IT’S IMPORTANT: This info supports our target market, yet, we were looking for $30 – 35 per check. But even in NYC, the most expensive dining out city, the average check is $36. We wanted per person! This should be a red flag to consider.

NOTE: Restaurants need to consider the “turn rate” for each table, per night, average cover size (meaning number of diners), and an average check amount.

Research Results- Healthy Meal Preferences

“45% of those selecting healthy meals say local fresh ingredients are most important.” (Statista). 

WHY IT’S IMPORTANT: This info supports our target market, saying that they are there.

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