On the Community Facts page, select the 2016 American Community Survey
(an updated survey from the 2010 Census).
Go back to the Community Facts page.
Click on Income on the left column, then choose the 2016 Community Survey Selected Economic Characteristics.
See how many people fall within the target market age range:
Over 60% of the population is over 25.
Take a closer look at incomes over $45K.
The median household income is $46,972. At least 47% make over $45,000.
Over 60% of the population is over 25.
WHY IT’S IMPORTANT:
This info supports our target market segment, saying that they are there.
