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Market Research Example: Farm to Table Restaurant: Lowell Demographics

Who Pays for the Current Solutions?

How to do it - Age Characteristics

On the Community Facts page, select the 2016 American Community Survey
(an updated survey from the 2010 Census).

How to do it - Income

 

Go back to the Community Facts page.
Click on Income on the left column, then choose the 2016 Community Survey Selected Economic Characteristics.

Research Results - Age

See how many people fall within the target market age range:

 

Over 60% of the population is over 25.

Research Results - Income

Take a closer look at incomes over $45K.

The median household income is $46,972. At least 47% make over $45,000.
Over 60% of the population is over 25.

 

WHY IT’S IMPORTANT:
This info supports our target market segment, saying that they are there.

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