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Market Research Example: Farm to Table Restaurant: Research Results - Using All the Tools

What are the Market Trends for the Industry?

When it comes to restaurants, fast casual has been the growth darling of the industry for almost 20 years.”
(Google search, then @FranchiseHelp).

“Chef driven (hyper local) fast casual is a top ten trend…. So are natural ingredients and locally sourced”
(National Restaurant Association)

WHY IT’S IMPORTANT: This can help make a decision about what kind of restaurant to choose. Plus can help support the concept.

What Factors Seem to be Changing the Market, or Changing the Business?

“Recommendations of friends seem to be just as important as marketing when selecting a restaurant to try.” (Statista).

WHY IT’S IMPORTANT: This can help inform that marketing strategy. Perhaps social media efforts and a recommendation program should take importance.

What Developing Trends Make a Difference?

According to Forbes, “top restaurant trends include local distilleries.” 

This is important to consider when thinking about building our bar.
Local vendors does not just mean via food. Could even be a marketing focus and part of our branding.

WHY IT’S IMPORTANT: This can help inform a marketing strategy.

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