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Market Research Example: Farm to Table Restaurant: Home

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Value Proposition

 A farm to table restaurant using local vendors to provide delicious, quality organic and seasonal ingredients in a fresh, dynamic atmosphere to people concerned about the environmental impact of what and where they eat. 

Target Market

 Opening in Lowell, one of our market segments will be over 25, making over $45,000 a year, who like to eat out at least once a week, and live in Lowell, who will spend $30 – 35 per person on each dining experience.
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