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BUS 240: Principles of Marketing (Dottin): Industry Data

Industry Information

What are the dynamics affecting your industry and markets?
These library databases provide reports on industries and consumer markets.
Also search specialty trade journals/newspapers for annual reviews, updates and articles on an industry.

NAICS and Sic Codes

NAICS codes and the earlier SIC codes are used to define industries.

Use these sources to verify your industry code definitions:

Industry Information in Library Databases

Industry Profiles from Business Insight Essentials in 2 Steps

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